Title: Shattered Stories
Client: Motorola
Country: United States of America
Agency: VML
Category: Interactive
Global Chief Creative Officer: Debbi Vandeven (VML)
Chief Creative Officer, North America: Mike Wente (VML)
Group Creative Director: Josh McGuire (VML)
Creative Director: Harsh Kapadia (VML)
Senior Art Director: Raihana Halim (VML)
Senior Copywriter: Justine Cotter (VML)
Executive Producer: Kolby Slocum (VML)
Senior Project Manager: Vicky Trinh (VML)
Senior Planner: Tarini Shrikhande (VML)
Content Strategy Director: Madeline Nies (VML)
Account Supervisor: Ashley Pryor (VML)
Account Director: Kelli Lane (VML)
Senior Account manager: Matt Killen (VML)
Associate Director, Social Media: God-is Rivera (VML)
Senior Content Strategist: Kate Wadkins (VML)
Associate Channel Manager: Alyson O’Connell (VML)
North America Digital engagement consumer lead: Jenna Rice (Motorola Mobility)
Senior Director / Head of North America Marketing: Barbara Liss (Motorola Mobility)
Directors: Kyra and Constantin (Passion Animation Studios)
Executive Producer: Debbie Crosscup (Passion Animation Studios)
Executive Producer: Ryan Goodwin-Smith (Passion Animation Studios)
Producer: Ellen Collins (Passion Animation Studios)
Producer: Juliette Stern (Passion Animation Studios)
Head of Production: Mike Turoff (Passion Animation Studios)
Head of CG: Jason Nicolas (Passion Animation Studios)
VFX Supervisor: Neil Riley (Passion Animation Studios)
Technical Director: Sajjad Amjad (Passion Animation Studios)
Lead Performer: Rob Tygner (Passion Animation Studios)
Description:
To introduce the DROID Turbo 2 with the world’s first shatterproof screen, we brought the emojis inside people's phones to life with 3-D animations puppeteered in real-time and let the emojis speak for themselves about the catastrophic situation, asking the phone owners to make the switch to shatterproof.
By using the emojis inside people’s phones, we connected the characters people use to Tweet their stories about the shattered screens with our personalized responses. For the first time, the emojis expressed feelings of their own.