In February 2015, we set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality. See how firstborn, New York got Danny Davis, Scotty Lago and Jack Mitrani prepared for this VR shoot, set deep in the Utah backcountry. The Dew VR Snow Experience allows you to join the session, ride the heli and enjoy some backcountry camp vibes with the boys. #DoTheDew.
Media: Web Film
Category: Drinks, non-alcoholic
Client: Mountain Dew
Agency: firstborn, New York
Country: United States of America