Advertised brand: Movistar
Advert title: I Off You
Headline and copy text :
A Smartphone app to swtich you off the Smartphone
Movistar introduces I Off You, an app that gifts your time to your couple without looking at the phone.
Advertising Agency: Wysiwyg, Madrid, Spain
Agency website: www.wysiwyg.es
General Director: Pepa Rojo
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creative Supervisor: Papaupa
Creative Team: Busto y Miguelez
Illustrator: Miriam Martinez
Published: 02/ 2013
Short rationale (optional):
The biggest mobile company in Spain wants you to do something that has never asked you before: stop using your mobile phone.Wait a minute.
Is Movistar inviting you not to use its services? Yes, it is, with I Off You: a free smartphone app for any carrier that allows you to gift time
to your couple without paying attention at the smartphone.