Agency: Phenomenon
President & CEO: Krish Menon
Group Brand Director: Jonathan Levine
Sr. Brand Director: Meghan Dougherty
Brand Manager: Sophie Allen
Brand Manager: Amanda Tutora
Project Manager: Cornelia
Chief Creative Officer: Chris Adams
Creative Director: Jeff Heath, Tim Bateman
Associate Creative Director: Steve O'brien, Julian Newman, Sean Cunningham, Aaron Sanchez
Design Director: Sim Brar
Senior Designer: Sarah Stroschein, Andy Hawgood, Nic Brenden
Designer: Seth Stephan
Chief Strategy Officer: Jason De Turris
Strategy Director: Martin Heaton
Head of U: Ian Campbell
UX Lead: Peter Ford
Head of Integrated Production: Chris Kyriakos
Producer: Karin Ostrander, Jenny Court
Jr. Digital Producer: Anoosh
Synopsis:
Phenomenon helped Nationstar Mortgage, the largest non-bank mortgage servicer in the US, transform their company over the last 2+ years to now be known as "Mr. Cooper," which was announced officially today. Phenomenon created a national ad campaign to support the announcement and introduce the Mr. Cooper brand. The campaign includes three videos, digital assets to be used across FB (paid and owned), display and YouTube pre-roll. Videos include:
In addition to the campaign, Phenomenon partnered with Nationstar for a lot of the rebranding efforts, including helping to name Mr. Cooper; creating the brand's identity, look/feel and all brand assets (illustrations, etc.); redesigning and assisting the brand in rebuilding their entire web platform and mobile app; the designing of direct mail, email, buck slips (pieces that go inside billing statements) and redesigning the monthly billing statements in order to make it more customer friendly. They also helped to redesign the office with tons of posters and other creative assets.