Most symptoms of multiple sclerosis go unnoticed by everyone except the person living with them. One day they can alter your memory, the next your vision. Striking without warning and leaving no trace, they are invisible.
Seeing MS is a global photographic project to visualise the invisible symptoms of multiple sclerosis. Grey Melbourne invited nine photographers to depict each symptom in a single image, inspired by stories of those touched by the disease.
With the Seeing MS app, everyone with a camera can uncover the unseen. Photo filters based on each symptom will allow you to see and share how MS affects those living with this mysterious and debilitating condition.
Category: Charities & appeals
URL: http://seeingms.com
Client: MS
Agency: Grey Melbourne
Country: Australia
Director: Aaron Mclisky
Executive Creative Director: Michael Knox
Creative: Laura Petruccelli
Creative: Rohan Cooke
Producer: Morgan Taylor
Production company: Infinity Squared
Business Director: Claudia McInerney
Strategist: Harrison Steinhart
Head of Broadcast: Sandi Gracin
Head of Digital: Teresa Truda
Strategist: Alice Atherton
Editor: Dylan Duclos
Photographer: toby burrows
Photographer: Nicholas Walton-Healey
Photographer: juliet taylor
Photographer: Garth Oriander
Photographer: Gerry Hanan
Retoucher: Limehouse Creative
Retoucher: Tom Rose
Photographer: Louis Petruccelli
Photographer: Sara Orme
Photographer: Jamie MacFadyen
Photographer: Andreas Smetana
Photographer: matt hoyle
Designer: Claudia Di Martino
Senior Account Manager: Catherine McDonald
MS Group Manager: Jan Staunton
Managing Partner/EP: Dave Jansen
Director of Limehouse Creative/Retouching and filter development: Duncan Harriss