Category: Pharmacy
Advertiser: MSD
Product/Service: AGA (ANDROGENETIC ALOPECIA)
Agency: McCANN ERICKSON JAPAN
Production Company: AOI ADVERTISING PROMOTION, Tokyo, JAPAN
Creative Director: (Senior Creative Director ) Toshiya Mizoguchi/(Creative Director) Isamu Nakamura
Copywriter: Isamu Nakamura/Takeshi Amata
Art Director: Takayuki Nagai (Enjin)
Account Supervisor: Atsushi Endo/Masashi Fukushima/Nobuaki Fujii/Yuji Shibayama
Producer: Norihisa Harada/Yohei Kaneko
Director: Hideki Kuroda
Cameraman: Matsutaka Murakami
Cinematographer: Matsutaka Murakam
Cinematographer: Matsutaka Murakam
Other Credits: Music Producer:yoshiaki Kusaka
English Description
AGA , short for “Androgenetic Alopecia” which means male pattern baldness.
We approached men in their 30s (target layer for mild symptoms of AGA) by delivering the message “Consult the doctor for thinning hair.”