Category: Health, Beauty
Client: Muscle Milk
Media: Digital
Country: USA
Advertising Agency: Mekanism, San Francisco, Usa
Founder & Executive Creative Director: Tommy Means
Evp, Director of Creative: Tom Lyons
Associate Creative Director: Joe Beutel
Art Director: Sean Grimes
Director of Brand Management: Anna Boyarsky
Brand Director: Luke Welch
Brand Manager: Sarah Holden
Head of Planning, West: Jeremy Daly
Director of Production Operations: Frank Lewis
Senior Producer: Jess Murray
Line Producer: Ahnee Boyce
Editor: Lucas Spaulding
Producer: Yole Barra
Creative Director: David Wittman
Date: March, 2017
Description:
Featuring Golden State Warriors team member, NBA Champion and MVP Stephen Curry, the newly launched “Strong Feels Good” campaign targets active men and women, ages 18-35. The creative positions the brand and product as being for everyone from the professional athlete to the normal, on-the-go person (lifestyle audience). It will run on broadcast (the :60 spot will premiere during the Golden State Warriors game on 3/2), digital, and social through June 2017.