Category: Recreation, Leisure
Media: Film
Brand: Museum of Science
Agency: Allen & Gerritsen
Geo: United States
Advertising Agency: Allen & Gerritsen, Boston, USA
SVP, Group Account Director: Amy Snelling
Account Supervisor: Lauren Casaceli
Chief Creative Officer: Jennifer Putnam
VP, Group Creative Director: Pete Valle
VP, Group Creative Director: Marie Rockett
Senior Art Director: Ellie Fusco
Senior Copywriter: Erin Arbaugh
Director: Stebs Schinnerer
Producer, VP Director of Broadcast: Jim Buckley
Associate Producer: Tarra Marino
Editor: Seth Babin
Published: August 2018
Synopsis:
Allen & Gerritsen (A&G) and the Museum of Science marketing and design teams have delivered a fresh perspective on how the Museum of Science looks, feels, and sounds to the world inside and outside the iconic building that connects Boston and Cambridge. Created with an eye towards the future of STEM learning, the campaign inspires kids and adults, educators and donors, employees and volunteers to do one simple thing: Just Imagine. The work began with an idea: experience drives the imagination. Using the essential link between experience and imagination, A&G, along with the design team at the Museum, created a new theme line (Just Imagine), updated logo, brand identity, and design system, aimed at uniting Museum’s exhibits, programs and curricula, as well as the many travelling exhibits that take temporary residence at the Museum.