Category: Editing
Advertiser: MUTUAL & FEDERAL
Product/Service: INSURANCE
Agency: VOLCANO ADVERTISING
Production Company: GIANT FILMS, Cape Town, SOUTH AFRICA
Creative Director: Glenn Jeffery
Copywriter: Jade O'brien/Katie Miller
Art Director: Bethea Frank
Agency Producer: Michelle Lyne
Producer: Laura Sampson
Director: Robin Goode
Editor: Anthony Lee Martin
Sound Studio: Markus Wormstorm
Sound Design/Arrangement: Markus Wormstorm
Post Production: Blade
Music: Markus Wormstorm
Account Manager: Lerato Molelo
Director Of Photography: Michael Cleary
EditingCompany: Deliverance Post
Account Manager: Lerato Molelo
Director Of Photography: Michael Cleary
Editing Company: Deliverance Post
English Description
The 'Protection' spot for Mutual & Federal insurance company showcases the universal human desire to look after what's important to us through little acts of protection in the everyday things we do. The sheer volume of scenes was core to the message - everyone protects what's important to them and to keep the viewer engaged through the many scenes. We bridged these scenes through various links from colour, shapes, textures, sounds. The high frequency of airings allowed viewers to pick up something new everytime they saw the ad.