Category: Confectionery, Snacks
Media: Digital
Brand: Frito-Lay
Agency: The Marketing Arm
Geo: United States
Advertising Agency: The Marketing Arm, USA
President, CEO: Dan Belmont
President: Andrew Robinson
Chief Client Officer: Trina Roffino
Group Creative Director: Ben Day
Account Director: Lori Thelen
Concept & Digital Director: Chris Bellinger
Creative Director: Leo Santos
Sr. Creative Director: Richard Howell
Account Director: Lauren Sears
Digital Director: Chris Lee
Digital Producer: Erin Taylor
Art Director: Samantha Roppolo
Copywriter: Jeff Morse
Account Supervisor: Lauren Sheehan
Account Executive: Nikki Cloer
Conceptor: Mary Adams Bode
Concept Director: Kelsey Greer
Account Planning: Kathleen Coldtiz
Production: Greg Neal
Director: Devin Pense
Producers: Jame Singleton, Carol Leftwich
Published: March 2017
Description: Teaming up Frito-Lay Variety Packs with businessman, investor, and “Shark Tank” personality Robert Herjavec, the Dreamvention campaign invites kids and adults 7 years and older to visit mydreamvention.com and draw up or upload a photo of their idea of an invention. Running through April 24th, five finalists will be announced in September. U.S. consumers will then vote to determine the winning invention, with that decision announced in December. The winner of the contest will win $250,000 and their invention will be brought to life by product development firm Mako Design + Invent.