When a woman leaves abuse, all she often leaves with is her life. The Give Registry is a collection of essential items women need most when starting over. The initiative is a collaboration between Myer department stores and the Salvation Army, and enables customers to purchase everyday items like towels, plates and kettles on behalf of survivors of abuse. Agency: Clemenger BBDO, Melbourne.
Media: TV
Category: Charities & appeals
URL: http://www.myer.com.au/c/give-...
Client: Myer/ MYER Give Registry
Agency: Clemenger BBDO Melbourne
Production: Flare
Country: Australia
Director: Angie Bird
Managing Director: Simon Lamplough
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Creative Director: Stephen de Wolf
Creative Director: Evan Roberts
Art Director: Ben Bangey
Producer: Selin Yaman
Senior Art Director: James Orr
Senior Copywriter: Elle Bullen
Executive Producer: sonia von bibra
Senior Agency Producer: Karolina Bozajkovska
DoP: Shelley Farthing-Dawe
Composer: Matt Gurry
Senior Account Director: Sam McConnell
Director of Design: Jake Turnbull
Operations Director - Myer: Sharon Adams
3D/CGI Production: Cream Studios
Managing Director/Partner: Steve York
Producer: Jennifer Stone
Executive General Manager, Brand & Marketing: Michael Scott
GM Marketing Strategy & Communications: Natalie Warren-Smith
Marketing Specialist, Retail Events: Natalie Riley
Community Relations Advisor: Kate Driessen