Tekken 6, the latest installment to the top-selling video game franchise from Namco Bandai Games America Inc., comes out swinging with a brand new online ad from United Front,Los Angeles packed with the world's fighting greats sharing some insight about what they fight for.
When initially confronted with the question "what do you fight for?", answers in life came at so many levels and degrees, that we at United Front thought we'd go to the most respected fighters in every category we could find and see what drives a human being to step into a ring and face your fear... no matter what the cost.
Client: Namco Bandai Games America, Inc.
Agency: In House Marketing Department + United Front, LLC
Production Company: United Front, LLC - Los Angeles, CA (unitedfrontfilms.com)
Director(s): Michael W. Abbott
Creatives: Alistair McKevitt (DoP)
Adam Peters (Music + Sound Production)
Subtractive (Post production)
Alain Mazer (Executive Creative Director)
Valerian Bennett (Editor)
Michael W. Abbott (Executive Producer)
Sun de Graaf (Producer)
Country: United States of America
Other Credits: Writers: Alain Mazer & Michael W. Abbott