Media: Interactive
Category: Restaurants & fast food
Link: http://rightmyname.co.za
Client: Nando's
Agency: M&C Saatchi Abel
Country: South Africa
Copywriter: Tom Kratz
Copywriter: Jordan Tryon
Art Director: Tshegofatso Phethle
Account Management: Tannah Stroebel, Mathew Walton
Digital Designer: Gavin Dale, Elske Nel
Digital Producer: Robyn De Beer
Social Strategy: Cornel De Jager
Videographer: Nic Manson
Media Agency: The Media Shop
Media Planner: Maggie Pronto
Agency PR: Bill Stephens, Sharika Jaga
Published: February 2018
Synopsis:
In their quest to highlight typically South African challenges, Nando's, together with its advertising agency M&C Saatchi Abel, have launched #rightmyname in continued effort to contribute to the broader dialogue of South Africa, by inviting all South Africans to sign onto rightmyname.co.za, a website where people can add their names to a database that will be made available for download on Human Rights Day, 21 March 2018. The list of names can then be used to update users' computer dictionaries, so that nobody is made to feel like a mistake again.