361 released their Nanjing Youth Olympics campaign this week. The core idea
for this very special campaign was that 'in the Youth Olympics, every player is
a young beast who loves sport , full of wild young nature'. For the TVC, Ogilvy Beijing was keen to tease viewers with the 'wild nature lurking, brewing and ready to explode from inside each young athlete's body'.
Category: Entertainment & leisure
Media: TV
Client: Nanjing Youth Olympics
Agency: Ogilvy Beijing
Production: Tribe
Country: China
Director: Martin Aamund
Executive Creative Director: Jagdish Ramakrishnan
Creative Director: Xiao Kai
Producer: Cecilia Tam
DoP: Julian Hohndorf
Editor: Tolis
Post: Technicolor Shanghai
Post Cgi: Chimney Berlin
Music: TaQ