Category: Other Vehicles, Auto Products & Services
Advertiser: NAPA AUTO PARTS
Product/Service: QUALITY AUTO PARTS, TOOLS AND ACCESSORIES
Agency: BCP
Production Company: JET FILMS, Montréal, CANADA
Chief Creative Officer: Étienne Bastien
Creative Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Art Director: Jonathan Rouxel
Agency Producer: Carole Beauchamp
Account Supervisor: Andrée-Anne Simard
Producer: Michel Fortin
Director: Yves-Christian Fournier
Editor: Yvann Thibodeau
Sound Design/Arrangement: Sonart
Post Production: Fly Studio
Account Manager: Vicky Duguay
Planner: Charles Gaudreau
Director Of Photography: Brian Welsh
Account Manager: Vicky Duguay
Planner: Charles Gaudreau
Director Of Photography: Brian Welsh
Other Credits: Dom Bulmer/Nicolas Baillargeon
English Description
WE OPEN ON THE INSIDE OF A WHITE VAN. A MAN IS AT THE WHEEL, DRIVING FAST. IN THE BACK SEATS, WE SEE THREE MORE MEN WEARING MASKS. THEY ARE ADMIRING THE SPOILS OF THEIR ROBBERY.
WE QUICKLY UNDERSTAND THAT WE ARE IN THE MIDDLE OF A HIGH-SPEED POLICE CHASE FOLLOWING A BANK ROBBERY. THE DRIVER KEEPS LOOKING IN THE REARVIEW MIRROR TO MAKE SURE THAT THE POLICE AREN’T GAINING ON THEM.
SUDDENLY, SMOKE STARTS TO BILLOW OUT FROM UNDER THE HOOD. THE VAN STARTS TO LOSE POWER, AND THE POLICE EASILY CLOSE IN ON THE VAN.
WE CUT INSIDE A NAPA AUTO PARTS STORE. WE SEE HUNDREDS OF AUTO PARTS ON THE WALLS AND SHELVES. THE NAPA AUTO PARTS EXPERT IS GIVING ADVICE TO A CUSTOMER.
WE CUT TO THE CUSTOMER IN QUESTION. WE INSTANTLY RECOGNIZE THE DRIVER OF THE WHITE VAN, WHO ANSWERS HIM: I’ll think about that.
WE CUT BACK INSIDE THE VAN. ONE OF THE MASKED MEN ASKS THE DRIVER: What were you thinking man?!
350,000 quality parts and tools
Plus advice worth listening to.
Because at NAPA Auto Parts, we’ve got the Know-How.