Alternative title: Car Artist
CLIENT: NAPA AUTO PARTS
BRAND: NAPA AUTO PARTS
AGENCY: VML
Global Chief Creative Officer: Debbi Vandeven – VML
North American Chief Creative Officer: John Godsey – VML
Executive Creative Director: Aaron Evanson – VML
Group Creative Director: Derek Anderson – VML
Art Director: Matt McNary – VML
Associate Creative Director: Austin Ridling – VML
Copywriter: Patrick Farrell – VML
Associate Creative Director: Jonathan Vigliaturo – VML
Senior Brand Planner: Mikalah Morris – VML
Channel Manager (Social): Chris Jones – VML
Group Director, Client Engagement: Susan Clements – VML
Director, Client Engagement: Parker Land – VML
Senior Producer: Shaun Campbell – VML
Business Affairs: Julie Kolton – VML
Campaign Program Manager: Annie Gerker – VML
Director: Dan Gedman – Liquid 9
Director: Frankie Oviedo – Liquid 9
Producer: Chris Weaver – Liquid 9
Editor: Patrick Morgan – Liquid 9
Editor: Julia Hamilton – Liquid 9
Connections Director: Matthew Wentlent – Spark Foundry
Published: March 2018
Synopsis:
Caution Channel: Giving fans a reason to love racing’s most hated moments
When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.