Category: Other Vehicles, Auto Products & Services
Advertiser: NAPA AUTOPRO
Product/Service: PEACE OF MIND WARRANTY FOR CAR MAINTENANCE AND REPAIR
Agency: BCP
Production Company: JET FILMS, Montréal, CANADA
Chief Creative Officer: Étienne Bastien
Creative Director: Jonathan Rouxel
Copywriter: Étienne Bastien
Art Director: Jonathan Rouxel
Agency Producer: Carole Beauchamp
Account Supervisor: Andrée-Anne Simard
Producer: Michel Fortin
Director: Yves-Christian Fournier
Editor: Yvann Thibodeau
Sound Design/Arrangement: Sonart
Post Production: Fly Studio
Account Manager: Ginette Villiard
Planner: Jocelyne Meunier
Director Of Photography: Brian Welsh
Account Manager: Ginette Villiard
Planner: Jocelyne Meunier
Director Of Photography: Brian Welsh
English Description
WE OPEN IN THE COUNTRYSIDE AT NIGHT. IN THE DISTANCE, WE SEE A WOMAN IN HER MID-THIRTIES EMERGING FROM A SMALL COTTAGE.
ABOUT 50 METRES FROM THE COUNTRY HOME, WE SEE HER PARKED CAR OUT FRONT.
THE YOUNG WOMAN LOOKS BACK AND SEES A CREATURE ARMED WITH A CHAINSAW CHASING AFTER HER.
INSTEAD OF RUNNING LIKE ANY PERSON WOULD IN THIS HOLLYWOOD-LIKE SITUATION, THE YOUNG WOMAN KEEPS ON WALKING WITH A SLOW YET ASSERTIVE PACE.
THE CREATURE IS GETTING CLOSER…
WE COME BACK TO THE YOUNG WOMAN. HER SHOELACE IS UNTIED. SHE CALMLY KNEELS DOWN AND TIES IT.
SHE IS LOOKING FOR HER CAR KEYS IN HER PURSE. SHE FINDS THEM BUT DROPS THEM ON THE GROUND.
WE FEEL THE BREATH OF THE CREATURE GETTING DRAMATICALLY CLOSER.
SHE GETS IN HER CAR, PULLS DOWN THE SUN VISOR AND FRESHENS UP QUICKLY.
THE CREATURE IS 2 METRES AWAY FROM THE CAR… IT HAS NOW REACHED THE CAR. THE YOUNG WOMAN LOOKS AT IT. SHE TURNS THE KEY IN THE IGNITION AND THE CAR STARTS WITHOUT A HITCH.
Peace of Mind Warranty
12 months/20,000 km on Car Maintenance and Repair
Because at NAPA AUTOPRO, we've got the Know How.