National Bank Of Kuwait: 65th Anniversary [eng subtitles]

Credits & Description:

Client: National Bank Of Kuwait
Product: Bank 65th Anniversary
Agency: Senyar Marketing And Branding Hawalli, Kuwait
Entrant: Senyar Marketing And Branding Hawalli, Kuwait
Product/Service: Bank 65th Anniversary
Idea Creation: Senyar Marketing And Branding Hawalli, Kuwait
Production: Senyar Marketing And Branding Hawalli, Kuwait
Director: Aziz Aljasmi (Senyar)
Client Servicing Director: Badria Alroudan (Senyar Marketing & Branding)
Head Of Production: Nouf Alroudan (Senyar Production)
Account Manager: Samar Elboraie (Senyar Marketing & Branding)
Wardrobe: Reem Al Adl (Freelance)
Director Of Photography: Ahmad Tahoun (Freelance)
Assitant Director: Ahmad Ghaffar (Freelance)
Synopsis:
Brief Explanation:
A narrative experience.
A time-capsule of the life experienced by Kuwaiti nationals born in the 1950s. Portraying Kuwait in its true form for the first time, we follow nationals’ lives as children, teenagers, adults, and elderlies. The footages kicks-off conveying children spending their free-time the only way they knew how. Following the narrator, we experience the extreme changes they were exposed to. From the change of currency, to the introduction of hamburgers. From listening to Um-Kalthoom, to the simplicity of their weddings. From the cars they drove, to a journey portraying progressiveness of hairstyles and trends. The film further exposes global changes they also had to adapt with. From a community living in mud-houses to villa-owners, from watching black-and-white films to virtual technologies, from mailing letters to communicate, to slowly upgrading to phones, pagers, mobile and internet. Also born in the ‘50s, NBK was there every step of their lifetime.