Client: NBA 2K
VP, Sports Marketing: Alfie Brody
Global Brand Director: Alan Ho
Sr. Brand Manager: Andrew Blumberg
Agency: BSSP
Chief Creative Officer: John Butler
Creative Director: Sinan Dagli
Copywriter: Zack Browne
Copywriter: Patrick French
Sr. Copywriter: Joe Rose
Sr. Art Director: Zach Shapiro
Executive Director of Integrated Production: Vince Genovese
Senior Producer: Jeremy Arth
Account Director: Alex Eley
Account Supervisor: Mal Gretz
Production: SUPERPRIME
Director: The Malloys
Managing Director/EP: Rebecca Skinner
Managing Director/Head of Sales: Michelle Ross
Executive Producer: Colleen O’Donnell
Producer: Carr Donald
DP: Alexis Zabe
Editorial: ROCKPAPERSCISSORS
Editor: Biff Butler
Assistant Editor: Alyssa Oh
Executive Producer: Raná Martin
Head of Production: Shada Shariatzadeh
Producer: Rebecca Baker
VFX/Finishing: EIGHT VFX
Color: The Mill
Colorist: Fergus McCall
Audio: Lime Studios
Engineer: Jeff Malen
Published: September 2018
Synopsis:
Letting you know that a new film for NBA 2K19 has launched featuring none other than LeBron James and rapper, Travis Scott. The spot marks the confluence of three icons at the top of their game: 2K as the top-selling sports video game, LeBron is one of the best athletes in the world, and Travis is one of the biggest rappers of 2018.
The film is the next installment of NBA2K’s “They Will Know Your Name” campaign which highlights the journey that NBA legends undertake, and narrative they build when reaching the point where their name is known by the world. The spot tells NBA 2K gamers that it is time for the world to know theirs, too. LeBron talks about his reign as “King,” and how it will eventually come to an end as others come for his crown – an analogy for gamers everywhere who can challenge a king like LeBron.
This installment of the campaign, which was created by BSSP, will comprise of TV, OOH, digital and social components. This work comes on the heels of additional campaign elements that have been rolling out over the past couple of months, unveiling King James as the NBA 2K19 20th Anniversary Edition cover star and utilizing well-known artists 2 Chainz, Rapsody, and Jerreau performing captivating spoken word interwoven with footage of James’s journey and the game. See one of the previous elements here: LeBron cover reveal.