Media: TV
Category: Corporate identity
Client: NBA
Agency: Translation
Country: United States of America
Senior Creative: Katie Edmondson
Senior Creative: Katie Yoder
Project Manager: Matt DeSimone
Chief Creative Officer: John Norman
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Agency Producer: Kristen Cooler
Editor: Fafu Pfafflin
Head of Production: Miriam Franklin
Brand/Client: NBA
Campaign Title: This Is Why We Play
Spot Title: Draft 16
First Air Date: June 10
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Group Creative Director: Matthew McFerrin
Group Creative Director: Achilles Li
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Account Team: Stanley Lumax, Agustina Marcos, Craig Mitchell
Senior Project Manager: Matt DeSimone
Editor: Fafu Pfafflin
Telecine/Conform Company: Company Three
Colorist: Rob Sciarratta
Audio Post: Heard City
Mixer: Mike Vitacco
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Music: “When My Time Comes”
Artist: Dawes
Footage Search & License: Visual Catch
The 2016 NBA Draft is coming to the Barclays Center in Brooklyn on June 23, and the league is celebrating with the Translation launch of "Draft 16," the latest installment in the ongoing "This Is Why We Play" campaign. 'Draft 16"will debut tomorrow during Game 4 of the NBA Finals on ABC at 9 p.m. ET.