Media: TV
Category: Entertainment & leisure
Client: NBA
Agency: The Marketing Arm
CEO: Lewis Henderson
Chief Executive Officer: Lewis Henderson
President: Tom Meyer
EVP, Managing Director: Brad Groves
VP, Group Creative Director: Harris Wilkinson
Agency Producer: John Suits
Art Director: Matt Keltz
Copywriter: Brian Keltz
Red envelopes aren't the only things that will be full of surprises this Chinese New Year. Make room for the NBA as Steph Curry, James Harden, Jeremy Lin, and Anthony Davis usher in the Year of the Rooster.