Alternative title: How Could They Have Known?
Agency: BSSP
Chief Creative Officer: John Butler
Creative Director: Sinan Dagli
Copywriter: Patrick French
Copywriter: Zack Browne
Senior Art Director: Zach Shapiro
Account Director: Alex Eley
Account Supervisor: Mal Gretz
Senior Producer: Jeremy Arth
Associate Strategy Director: Halsey Stowe
2K
SVP, Basketball Operations: Jason Argent
VP, Sports Marketing: Alfie Brody
Global Brand Director: Alan Ho
Sr. Brand Manager: Andrew Blumberg
LIVE ACTION
Production Company: Elastic
Director: Angus Wall
Director of Photography: Alexis Zabe
Live Action Producer: Michele Abbott
Production Designer: Deborah Evans
VFX
VFX Studio: a52
VFX Supervisor: Andy McKenna
Flame Lead: Stefan Gaillot
Flame Artists: Michael Vaglienty, Adam Flynn
Online Editors: Kevin Stokes, Gabe Sanchez
Art Director: Hazel Baird
Designers: James Levy, Jie Zhou
2D Animators: Steve Biggert
Producer: Michael Ross
Executive Producer: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
COLOR
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright
EDITORIAL
Editorial Company: Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Alyssa Oh
Producer: Rebecca Baker
Executive Producer: Raná Martin
Head of Production: Shada Shariatzadeh
Managing Director: Jennifer Sofio Hall
Published: June 2018
Synopsis:
Feat. 2 Chainz, Rapsody and Jerreau.
A new campaign for the NBA 2K19 20th Anniversary Edition reveals this year’s much-anticipated cover athlete – LeBron James! The film debuts NBA2K19’s tagline – They Will Know Your Name – stemming from the notion that all NBA legends have a story that represents their journey to the point where the world knows who they are.
2K’s creative agency, BSSP, also designed the game’s new cover art which displays 20 words chosen by James himself. These words around passion, drive and perseverance describe the legacy he continues to build – and are also present throughout the reveal film. Well-known artists 2 Chainz, Rapsody, and Jerreau are featured in the film performing captivating spoken word while footage of James’s journey and the game are interwoven.
The NBA 2K19 20th Anniversary Edition marks the 2nd cover appearance for the 14-time NBA All-Star. This special edition of NBA 2K19 game will be available on September 7.