Nationwide: Voices Nationwide, 2

Credits & Description:

Brand: Nationwide Building Society
Entrant: Vccp
Agency: Vccp
Production Company: VCCP Kin
ECD: Jim Thornton
CD: Dermot McPartland
Creatives: Jon Wicks & Anstice Murray
Agency Producer: Olly Calverley & Charlie Falconer
Film Director: Jon E Price
Post Production: VCCP Kin
Sound Company: 750mph
Synopsis:
The Voices Nationwide campaign is founded on a bedrock of honesty, integrity and, above all, authenticity. This is why we invited Hollie McNish to write and perform a bespoke poem about her experience as a mum. She’s not afraid to describe the real experiences of being a mother that aren’t spoken about ordinarily, especially in advertising. The power of her words and the silence over the end titles broke the noise – and nearly the internet - in a two minute piece that aired during X-Factor.