Study after study shows that a generation of kids are growing up without experiencing nature the way we did as kids. And the issue is especially pronounced in low-income areas. Thatâs why we organised a surprise field trip for the kids at the Boys & Girls Club of West Scarborough.Tribal Worldwide Toronto hoped their authentic reaction to the experience would help trigger the desire in others to get back out there and discover nature again.We also created a complementary website that houses simple content ideas and a Park Finder feature designed to help people get off their computers and devices and get outside.
Category: Food
URL: http://www.naturevalley.ca
Client: General Mills Canada
Brand: Nature Valley
Media: Online
Agency: Tribal Worldwide - Toronto
Production: Radke
Country: Canada
Director: Ben Addelman
Creative Director: Joshua Stein
Copywriter: sanya grujicic
Art Director: Andrew Bernardi
Strategist: Sandra Moretti
Account team: Stephanie Wall
Account team: Miles Savage
Media Company: Cossette
Graphic Designer: Earvin Fanfair
UX Designer: Daniel Wiseman
Developer: Justin Masse, Adrien Montpellier
Agency Producer: Elizabeth Fitzpatrick
Producer: Donna Heffernan
Post-Production Company: Married to Giants
Editor: Kyle McNair
Online Editor: Steve, Married to Giants
Colourist: Jason Zukowski, Notch
Audio House: Eggplant