Client: General Mills UK
Creative Agency: Space
Brand: Nature Valley
Campaign/Project Title: “The Court is Yours”
Client Team
Marketing Director (General Mills-Northern Europe): Richard Williams
Marketing Lead (Snacking Business Unit-Northern Europe): Arjoon Bose
Senior Regional Brand Manager: Adriana Cantu Robles
Brand Manager UK: Louise Hardman
Creative Agency Team
Creative Director: Greg McAlinden
Copywriters: Daniel Headey, Catherine Pryce
Art Directors: Claire D’Andrea Lee Bonnick
Design: Nick Burke
Business Director: Sean Kelly
Account Director: Catherine Barnes - Webb
Account Manager: Joshua Bailes
Film Director: Simon Friedberg
Others
Production company: Annex Films
Media Agency: Mindshare
PR: Grey and Storm Communications
Synopsis:
#THECOURTISYOURS
Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis. “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival in tennis, the country’s 2nd most followed sport, which has seen participation levels rise for the first time in 16 years.