Alternative title: Raspberry Pi
Agency: Red Tettemer O’Connell + Partners (RTO+P)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Todd Taylor
Creative Director: Chris Plehal
Art Director: Michelle Maben
Copywriter: Meghan Burns
Producer: Joe Mosca
Account Executive(s): Carla Mote, Andrew Collins
Production Company: PF100
Director: Andrew May
Director of Photography: JR Kraus
Executive Producer: Barry Sonders
Production Supervisor: Anna Lillie
Editing House: Red Alert
Editor: Chip Schofield
Producer: Joe Mosca
Music House: Milkboy Music
Composer: Jamie Lokoff
Producer: Tommy Joyner
Audio Mix: Shake Audio
Mixer: Mark Schultz
Published: August 2018
Synopsis:
When brain food and comfort food become one in the same, phenomenal things happen. Nature’s Bakery has partnered with Philadelphia-based creative agency Red Tettemer O’Connell + Partners to launch a new campaign that capitalizes on this idea. Going live this month, “Fuel the Phenomenal” highlights how the wholesome, nutritious bars offer consumers of all ages the nutrition needed to focus, powering active lifestyles and imaginations.
The campaign consists of two spots that underscore how Nature’s Bakery bars – which are always non-GMO, soy-free, dairy-free, and high fructose corn syrup-free with no artificial ingredients – can serve as a positive pick-me-up to fuel good days for the whole family.
“Bike Spill” shows the emotional journey a young boy experiences after falling off of his bike. Despite initially experiencing pain and shock, the boy subsequently becomes overcome with quiet determination as he gets back on his bike, facing his fear.
The second spot, “Raspberry Pi,” follows a young girl as she uses technology, resourcefulness and determination to bring a small robot to life. She initially experiences the frustration of endless dead ends, but, after nearly giving up, experiences a moment of triumph as she figures out the solution.