Natwest: NATWEST APPLE WATCH [video]

Credits & Description:

Agency: SapientNitro
Client: NATWEST / RBS
NatWest's customers want easy, reliable access to their money on the move. They don’t want a sea of complex passwords, secondary authentication devices and desktop-designed experiences.
With the launch of Apple Watch, NatWest had a whole new opportunity to define how customers interact with their money. With innovating on iOS as a core objective, we listened to customers and embraced Apple technology to create real value.
NatWest became the first UK bank to launch an Apple Watch experience which did more than enable balance checking. Customers could also check recent transactions, pay for items with the app alone and use NatWest’s award-winning GetCash feature to access cash without their bank card. In fact, they could leave their wallet at home and carry on with their day as normal!
Links: http://rightbrainreview.com/NATWEST_APPLEWATCH