M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. The film, released today, targets rugby fans and people who are yet to truly engage with the sport. Entitled 'The Flying Winger', the film sees Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air.
Category: Finance & insurance
Brand: NatWest
Media: Online
Agency: M&C Saatchi London
Production: Extreme
Country: United Kingdom
Director: Alistair Clarke
Copywriter: Will Grave
Art Director: Yury Vorobev