Category: Best Use of Music
Advertiser: NBC SPORTS
Product/Service: NBC SPORTS NETWORK
Agency: ANOMALY
Production Company: BLACK IRIS MUSIC, Richmond, New York, USA, USA
Production Company: RABBIT CONTENT, Richmond, New York, USA, USA
Executive Creative Director: Mike Byrne
Creative Director: Jon Zast/Andt Carrigan
Copywriter: Andy Carrigan
Art Director: Jon Zast
Agency Producer: Jenny Hollowell
Account Supervisor: Joel Sussman
Producer: Joby Barnhart
Director: Jacksonkarinja
Editor: Dave Anderson
Music: Black Iris Music
Account Manager: Sean Corcoran
EditingCompany: Mackenzie Cutler
Account Manager: Sean Corcoran
Editing Company: Mackenzie Cutler
English Description
This cinematic spot features NHL star Alexander Ovechkin. Comprised of one continuous shot, the black and white spot catches Ovi in a behind-the-scenes moment of meditative preparation. We see him in the locker room without his uniform, lacing his skates as he prepares for a road trip. The mood-driven score accompanies the film, highlighting that freighted feeling of the moment before battle. As the camera creeps out, the repetitive sound of low strings and piano underscores the process of a great athlete’s preparation, the psychology of anticipation.