Nbc Universal Global Networks Film WITNESS by @radical.media, Jung Von Matt/Spree Berlin

The Film titled WITNESS was done by @radical.media, Jung Von Matt/Spree Berlin advertising agencies for Nbc Universal Global Networks in Germany. It was released in Mar 2011.

Nbc Universal Global Networks: WITNESS

Media
Released
March 2011
Posted
March 2011
Market
Executive Creative Director
Art Director
Creative Director
Art Director
Copywriter
Creative Director
Art Director
Creative Director
Account Supervisor

Credits & Description:

Category: Interactive Film

Advertiser: UNIVERSAL GLOBAL NETWORKS

Product/Service: TELEVISION CHANNEL

Agency: JUNG von MATT

Production Company: @radical.media, Berlin, GERMANY

Date of First Appearance: Mar 14 2011

Chief Creative Officer: Mathias Stiller

Executive Creative Director: Mathias Stiller

Creative Director: Andreas Henke/Arndt Poguntke/Florian Kitzing

Copywriter: Daniel Klipfel/Christoph Callenberg/Joakim Revemann

Art Director: Daniel Haschtmann/Stefanie Busse/Janic Eberhard

Agency Producer: Julia Cramer

Account Supervisor: Mark Wilms

Producer: Christiane Dressler/Catherine Baikousis

Director: Joakim Revemann

Sound Design/Arrangement: Yvonne Stroemer/Thilo Both/Tobias Horvath/Daniel Basle/Julian Holzapfel/Dennis Beckmann/Kai Beissner

Post Production: Nhb Studios Berlin Gmbh

Account Manager: Helen Seiffe/Steven Wörns

Director Of Photography: Mathias Schöningh

Editing Company: NHB Studios Berlin

Other Credits: Ana Davila/Angelika Götz/Sven Gessner/Carlo Blatz/David Lindlbauer/Meinhard Gredig/Fabian Nöthe



English Description

With GPS and a special software we developed for the iPhone, viewers can experience a real life film directly at the crime scene.

Their mission: They have to save Nadia, a prostitute, from the russion mafia. Everything begins when Nadja is kidnapped. Now the viewers have to take action. Suddenly they are part of their very own thriller. The search for Nadia will take the viewers on a journey all over Berlin. They have to navigate their way through various locations and make crucial decisions.

The smartphone becomes a key essential tool in order to stay in the game. Viewers can’t witness the action passively. They have to collect evidence and data and communicate with their opponents. Depending on the decisions the viewer makes, the film changes. One can be the hero of the film or the next fatal victim of the russian mafia.