| Cristal Awards 2016 | ||
|---|---|---|
| Brand Entertainment & Content | Best use or integration of music | Emerald (Bronze) |
Today, coffee lovers are more demanding than ever, as they seek out higher quality coffees, finer bean flavours and more sophisticated coffee experiences.
NESCAFE Dolce Gusto has always been the unconventional coffee brand and put creativity at the heart of everything it creates, be it in the process of making the coffee, or the design of the machines as well. To develop this campaign, Publicis Conseil called on real experts of these two worlds:music and coffee.
Media: TV
Category: Drinks, non-alcoholic
Client: Nescafe Dolce Gusto
Agency: Publicis Conseil
Production: Gang Films
Country: France
Director: Variable
TV Producer: Pierre Marcus (Prodigious)
TV Producer: Benjamin Besnainou (Prodigious)
Executive Creative Director: Olivier Desmettre
Executive Creative Director: Fabrice Delacourt
Copywriter: Simon Dhamelincourt
Art Director: Quentin Schweitzer
Producer: Jean VILLIERS
Producer: Jeanne Marie de la Fontaine
Planner: Alastair Maclean
Planner: Megan Gutman
Planner: Daniel Groh
Sound: Boris Jeanne (Prodigious)
DoP: Chris Sabogal
Agency Producer: PRODIGIOUS
Post production: Karine Friang (Prodigious)
Music: (Sittin’ On) The Dock of the Bay’ Otis Redding (will.i.am remix)
Advertiser : NESCAFE Dolce Gusto
Vice President, Head of the Nescafé Dolce Gusto Global Business Unit : Axel Touzet
Head of Comunication & Marketing: Céline Colin
Marketing advisor: Irene Balascas
Account Team Publicis Conseil : Laurent Duvivier, Vanessa De Brosses, Emilie Jeanneau, Benjamin Mollier,
Gersende Boillot, Anne Combe, Louise Bolzinger, Siham Cheikh.
Social Media : Marion Meyer
Channel Planneur : Nicolas Izel
Process Manager : Nathalie Bousquet
Motion : Jean-François Clapeau
Business Affairs (Prodigious) – Carlos Serrano, Till Buisson, Romain Busnel