Setting Exercise Bikes Free," a new NESCAU project signed by JWT BRAZIL, adopts a more critical stance against sedentary lifestyles in children
Communication shows in practice all the details of the concept “The energy to make history out of the everyday”
Who has never had or seen an exercise bike abandoned in a corner of the house, collecting dust or serving as a clothes hanger? Similarly, many children and teenagers spend the whole day stuck on the couch, in front of the TV or engaged in electronic games. Aware of this scenario and its consequences, Nescau’s new project, “Setting exercise bikes free” (#bikeNescau), uses bikes to show in practice the new concept of the brand: “The energy to make history out of the everyday.”
Agency: JWT Brazil
Campaign: Setting Exercise Bikes Free
Client: Nestlé
Product: NESCAU
Chief Creative Officer: Ricardo John
Head of Art: Fábio Simões
Creative Directors: Hernán Rebaldería and Santiago Dulce
Copywriters: Erick Mendonça and Fernando Duarte
Art Directors: Robison Mattei and Pedro Hefs
Planning: Isabella Mulholland, José Lucas, João Caputi
Account management: Wilson Negrini, Renata Buess, Marcelo Spina
Project Manager: Patrícia Waissmann
Media: João Dabbur, Clara Bianchini, Silôe Neves, Wagner Sena
RTV: Marcia Lacaze, Fafá Oliveira
Graphic Producer: Flávio Schaefer, Flávio Colella
Client Approval: Antonio Diogo, Mônica Lopes, Carolina Belingieri
Editting: Márcio Canela
Producer: Hungry Man
Director: Gualter Pupo Animações e Finalização: Quanta Post
Sound Producer: Timbre
Cinematography: Régis Fernandez
Bike Producer: Israel Nicolau, Mauricio Bevilacqua.