Art Director: Nidal Koteich, Daniel Pujol, Lisette Azulay
Copywriter: Agustina Lavignasse
Published: February 2018
Advertised brand: Netflix
Advert title(s): Hooked
Headline and copy text: Just One More
Media: Film, Digital
School: Miami Ad School
Location: Miami
STUDENT WORK
Synopsis:
The opioid crisis has reached epidemic proportions in the U.S.
To raise awareness, while also reducing the stigma associated with opioid consumption, we made people relate to the problem throughout an everyday practice.
When binge-watching your favorite show, your brain produces dopamine, and your body experiences a drug like high.