To promote the launch of every season of "Friends" on Netflix and to prove that the show is still relevant, Ogilvy & Mather Paris created a fun, nostalgic Pre-Roll campaign by tagging thousands of videos with Friends clips. Because no matter what you search for on Youtube, there is something in "Friends" related to it.
Title: The Friendly Pre-Roll Campaign
Brand: Netflix
Media: Online, Interactive
Category: Media
Agency: Ogilvy
Geo: France
Netflix: The Friendly Preroll
Advertising Agency: Ogilvy, Paris, France
Directeur Général: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Associate Creative Director: David Martinangelus
Art Directors: Erika Reyes, Mateo Fernandez
Business Director: Anne-Sophie Carbo
Account Supervisor: Nadia Lasfar
Head of Strategic Planning: Alexandra Mimoun
Strategic Planner: Amélie Delacour
Head of Integrated Production: Antoine Bagot
Production Company: Fighting Fish