Category: Retail Stores
Advertiser: NETFLORIST
Product/Service: FLOWER DELIVERY SERVICE
Agency: DRAFTFCB SOUTH AFRICA
Production Company: NOTONTV PRODUCTIONS, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jul 1 2010
Executive Creative Director: James Cloete
Creative Director: Gareth Paul
Copywriter: Jo Watson/Greg Viljoen
Art Director: Gareth Paul
Agency Producer: Ofentse Moremi
Account Supervisor: Samantha Di Terlizzi
Producer: Jo Watson
Director: Greg Viljoen/Jo Watson
Editor: Paul West
Cameraman: Brendan Keyser
Lighting: Brendan Keyser
English Description
NETFLORIST ANDROMEDA
Using the idea of a Sci-fi club member attempting to show compassion to the widow of a recently deceased husband, we are able to demonstrate the core idea of this ad in a humorous way. It demonstrates that many people out there just don’t know what to say when it comes to the mourning process, and that there is a far better way to say sorry and comfort someone by sending them flowers online at netflorist.co.za