Category: Retail Stores
Advertiser: NETFLORIST
Product/Service: GIFT DELIVERY SERVICE
Agency: DRAFTFCB SOUTH AFRICA
Production Company: PICTURE TREE, Johannesburg, SOUTH AFRICA
Date of First Appearance: Nov 1 2010
Executive Creative Director: Brett Morris
Creative Director: Gareth Paul
Copywriter: Lawrence Katz
Art Director: Olivia Russel
Agency Producer: Ofentse Moremi
Account Supervisor: Samantha Di Terlizzi
Producer: Gary King
Director: Alan Irvin
Editor: Tessa Ford
Sound Design/Arrangement: Dave Harris
Post Production: Blade
Cameraman: Willie Nel
Lighting: Willie Nel
Editing Company: Tessa Ford Post Production
English Description
NETGIFTS GIFT GAUNTLET
In order to demonstrate the trauma people experience in shopping centers while searching for gifts, we came up with a Japanese game show rip-off called “Gift Gauntlet”. It shows how your average shopper has to endure a number of obstacles in their search for the perfect present. Eg: having to dodge trolleys. This is done in a fun and entertaining way, and manages to bring across the fact that it’s far easier and less painful to send a gift online using netgifts.co.za.