Network Rail has launched its 'Track Tests' awareness campaign with short film and innovative online game highlighting rail track dangers created by M&C Saatchi.USA Network Rail intends for the campaign to reduce the number of people accidentally killed or seriously hurt on train tracks. The campaign is the second phase of M&C Saatchi's safety awareness initiative for Network Rail. The campaign uses rapper, Wretch 32, and spoken word performer, George the Poet, in a series of tests, which highlight the difficulty of hearing approaching trains. The tests use binaural sound to see if the pair can identify the direction of an oncoming train - and react in time.
Category: Public interest
Client: Network Rail
Agency: M&C Saatchi
Production: Mrs Grey
Country: United States of America
Director: Alex Garzioli
Art Director / Copywriter: Dan McCormack
Art Director / Copywriter: Luke Boggins
Planner: Bridget McCann
Media agency: Walker Media
Media planner: Jess Treasure
Audio Post Production: Angell Sound
Post Production: Mrs Grey
Exposure (media channels): Pre-Roll, YouTube skippables, social media, interactive test