Agency: VML
Production Company: Tool/NoComputer
Content Production:
Dictionary films:
Senior Producer: Cody McGuire
Rumor Films:
Line Producer: Rich Krekian
Director of Photography / Editor: Alex Morrison
Agency: VML
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, NA: Jason Xenopoulos
Executive Creative Director: Fabio Seidl
Group Creative Director: Silmo Bonomi
Associate Creative Director: Rachel Cuyler
Associate Creative Director: Meredith Kinee
Art Director: Flavio Vidigal
Copywriter: Shloimy Notik
Designer: Jesse Echevarria
Managing Director, Creative Technology: Craig Elimeliah
Managing Director, Strategy & Insights: Tomas Gonsorcik
Channel & Planning Director: Miriam Raisner
Executive Director, NA: Chris Furse
Group Account Director: Becka Vigorito
Account Director: Chelsea Dubin
Senior Producer: Tracy Moore
Senior Producer: Gary Granger
Project Manager: Karen Tshimanga
Tool/nocomputer:
Creative Director of Technology: Ben Priddy
Creative Technologist: NøComputer (Wim Vanhenden)
Senior Producer: Lauren Bickers
Lead Designer/Animator: Spencer Fink
Executive Producer, Innovation: Adam Baskin
Managing Partner, Innovation: Dustin Callif
Published: September 2018
Synopsis:
To launch New Balance’s Fresh Foam Cruz Nubuck shoes, we celebrated the fearlessly independent—those that go their own way and cultivate their own style, not based on the majority, but rather based on their own unique perspectives.
Using AI, we gathered fashion trends, colors, patterns and types of things people are wearing from the streets of NY and taught the computer to identify what the trends are and call out those who statistically stood out from the crowd. Those folks won a pair of the new shoes.