Category: Entertainment & Leisure
Advertiser: CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES
Product/Service: ARGENTINA NEW CINEMA FILM FESTIVAL
Agency: CONILL SAATCHI & SAATCHI
Production Company: PARANA FILMS, Los Angeles, USA
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Copywriter: Federico Durán/Hernán Ibañez
Art Director: Federico Durán/Hernán Ibañez
Agency Producer: Lourdes Caballero
Account Supervisor: Ana Rodríguez
Advertiser's Supervisor: Pablo Maseda
Producer: Laura Castro
Director: Dos Ex Máquina (Francisco D'amorim Lima/Sebastian Leda)
Sound Design/Arrangement: Sound Design: Jaime Zapata/Sound Mix Producer: Raquel Ramirez/Tono Studios
Music: Lucas Apestegui
Account Manager: Carlos Martínez
Director Of Photography: Sacha Riviere
Account Manager: Carlos Martínez
Director Of Photography: Sacha Riviere
English Description
In the middle of the endless gloom and doom chatter about the economy, we found our inspiration to promote the Argentina New Cinema Festival in Los Angeles. Everybody thinks about Argentina as a poster child of economic malaise so using this insight, Conill developed the concept “Now is the perfect time for the U.S. to understand Argentine Movies”. The spots show typical Argentine situations of economic struggle that in today’s context, could be easily happening anywhere in the United States.