Category: Food
Media: Online
Brand: New York Bakery
Agency: Now
Advertising Agency: Now, London, UK
Creative Director: Harv Bains
Copywriter: Juliet Kent
Art Director: Clinton Harding
Geo: United Kingdom
Published: September 2016
Description: The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod.