Client: New York Lottery
Agency: McCann New York
North American Chief Creative Officer: Eric Silver
McCann New York Chief Creative Officers: Sean Bryan & Tom Murphy
Executive Creative Directors: Mat Bisher & Dan Donovan
Creative Directors: Jason Ashlock & Dominick Baccollo
Senior Art Director: Johan Leandersson
Creative Director, Writer: Ryan Paulson
Writer: Jack Deligter
Art Director: Eric Aragon
Production:
Chief Production Officer: Nathy Aviram
VP, Executive Producer: Chance Bassett
SVP Executive Music Producer: Eric David Johnson
Music Business Manager: Sam Belkin
Business Manager: Natalie Hernandez
Executive Account Director: Scot Beck
VP Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Assistant Account Executive: Ellery Gitkin
Project Manager: Courtney Snead
Production:
Directors @ Furlined: Speck/Gordon
Senior Executive Producer: David Thorne
Producer: Greg Schultz
DP: Edu Grau
Editorial:
@ MackCut: Ian Mackenzie
Executive Producer: Gina Pagano
Assistant Editor: Mike Leuis
Assistant Editor: Gustavo Roman
VFX: Method Studios NY
Managing Director: Stuart Robinson
Executive Producer: Angela Lupo
VFX Supervisor + Creative Director: Doug Luca
Senior Supervising Producer: Tsiliana Jolson
VFX Producer: Kristin Engdahl
VFX Coordinator: Jared Levin
Flame Artist: Jared Pollack
Flame Artist: Chelsea Pistone
Senior CG Supervisor: Ivan Guerrero
Compositing Supervisor: David Piombino & Ryan Leonard
Technical Director: Matt Kushner
Modelor: Brian Dinoto & David Derwin
CGI Tracking: Brian Dinoto
CGI FX: Jeongyeon Son
CGI Lighting: Frank Grecco & Da Kim
Compositors: Scott Minter, Urosh Otashevich and Melissa Graff
Composer: Joe Iconis
Music Company: JSM
Music Company: Walker
Creative Director/Partner: Peter Gannon
Sr Producer: Abbey Hendrix
Engineer: Christopher Keyes
Associate Producer: Julianne Wilson
Recorded at Power Station Studios and Electric Lady Studios
Audio Mix:
Paul Weiss @ Sonic Union
Steve Rosen @ Sonic Union
Choreographer: Josh Rhodes
Telecine: Tom Poole @ Co3
Published: June 2018
Synopsis:
In a quest to speak to all types of New Yorkers, the New York Lottery continues its Take 5 campaign launching two new spots from McCann—a full-blown musical, “Odds of Love,” and an epic spy caper, “Spy Mission.” Both spots flip popular entertainment genres on their head.
“Spy Mission” subverts the archetypal espionage film to tell the surprisingly relatable story of a superspy whose mission is thwarted by her bumbling co-workers. As the stakes rise, it becomes apparent the team has a better chance of winning Take 5 than they do of accomplishing their mission.
Directed by Speck and Gordon, both spots pay tribute to the genres they parody by faithfully recreating them. A Broadway choreographer and musical theatre composer brought authenticity to “Odds of Love.” Meanwhile, Method Studios, the visual effects company behind the Avengers and Black Panther, was responsible for bringing the slick and stunning world of “Spy Mission” to life.