Brand October Awareness Month
Agency Colenso BBDO
Client BREAST CANCER FOUNDATION NEW ZEALAND
Product/Service OCTOBER AWARENESS MONTH
Entrant COLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement STARCOM Auckland, NEW ZEALAND
Production MATCH PHOTOGRAPHERS Auckland, NEW ZEALAND
Production 2 SIXTY FOUR Auckland, NEW ZEALAND
Nick Worthington Colenso BBDO Creative Chairman
Maria Devereux Colenso BBDO Creative Director
Kim Ragan Colenso BBDO Creative Director
Emily Osborne Colenso BBDO Art Director
Henry Wall Colenso BBDO Copywriter
Angela Watson Colenso BBDO Head of Account Management
Tymon Rackley Colenso BBDO Business Director
Abbi Barker Colenso BBDO Business Director
Steven Boniface Match Photographers Photographer
Evangelia Henderson Breast Cancer Foundation NZ CEO
Kim Barker Breast Cancer Foundation NZ Digital Communications Manager
Serena Fountain-Jones Colenso BBDO Senior Producer
Sarah Cooper Independent Product Designer
Natalie Clements Freelance Hair & makeup
Jason King Sixty Four Retoucher
Daniel Sian Sixty Four Retoucher
Shona Kelway Independent Model/Survivor
Anete Smith Independent Model/Survivor
Kelly McDiarmid Independent Model/Survivor
Pete Ritchie Independent Colourist
NZ women have a 1/9 chance of developing breast cancer. However, with breast cancer, knowledge is power. Identifying changes in your breasts can dramatically increase your survival rate.
In 1654 Rembrandt painted the piece ‘Bathsheba at her Bath’. It features his lover Hendrickje Stoffels. This is a recreation of that famous work, with one distinct difference. The model has had a mastectomy to rid her of breast cancer. Tragically, the same can’t be said for Rembrandt’s lover. Medical experts today agree that she had signs of breast cancer, which were unknowingly painted by Rembrandt. In fact, it’s likely that breast cancer is what killed her. Almost 400 years on, we know the signs. Early detection and treatment can mean survival.
Knowledge beats breast cancer.
You can be breast aware too.
Learn the signs at https://www.breastcancerfounda...