Category: Other
Brand: New Zealand Defence Force
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
To help new recruits get 'Force-Fit' in preparation for the entry level fitness test, the New Zealand Defence Force (NZDF) has come up with an innovative mobile app packed with training expertise from the armed forces. The app will also be made available to the public as a free download for both Android, iPhone and in PDF form. Saatchi & Saatchi New Zealand, Creative Director, Slade Gill commented: "It was important to present the Force Fit app in a way that stayed well clear of military stereotypes boot camps, drills and all that 'no pain no gain' rubbish. This is about a modern, forward-thinking Defence Force sharing their fitness expertise with everyday Kiwis and doing it in an inclusive, accessible way."
Category: Other
URL: https://itunes.apple.com/nz/app/force-fit/id912668938
Client: New Zealand Defence Force
Agency: Saatchi & Saatchi New Zealand
Country: New Zealand
Director: Chris Moore
Director: Ben Morreau
Executive Creative Director: Corey Chalmers
Executive Creative Director: Guy Roberts
Creative Director: slade gill
Art Director: Emily Drake
Copywriter: John Paul Twaalfhoven
Senior Art Director: Arnya Karaitiana
Senior Copywriter: Dave Sylvester
Agency Producer: Anna Kennedy
Neill McAlpine â Senior Digital Creative
Ross Davies â Senior Designer
Rob Flynn â Senior Designer
Wendy Schrijvers â Business Director
Abi Jackson Burks â Senior Account Director
Abigail Skelton â Senior Strategist
Becky Kusel â Account Executive