Category: Public services & utilities
Brand: New Zealand Fire Service
Agency: M&C Saatchi New Zealand
Country: New Zealand
Expanding on the 'Could you live with yourself?' TV commercial highlighting the importance of having working smoke alarms, we are given a glimpse of the father's nightmare of his little girl being injured in a fire.
The commercial aims to press the haunting consequences of a fire in a home without smoke alarms. If a fire happened in your home - and you didn't have working smoke alarms - could you live with the potentially disastrous consequences?
Category: Public services & utilities
Client: New Zealand Fire Service
Agency: M&C Saatchi New Zealand
Production: Exit Films
Country: New Zealand
Director: glendyn Ivin
Creative: Dave King
Creative: Wicky Tafau
Creative: Frances Cooke
Producer: susie cole
DoP: Ari Wegner
Sound Design: Shane Taipari
Agency Producer: Jodie Hari
Photographer: stephen langdon
Music: Stephen Rae
Account manager: Christina Mossaidis
Account manager: Lou Devine
Client Partners: Debbie Gee, Caroline Rosanowski, Scott Sargentina
Makeup FX: Andrew Beatie
Offline Editor: Cushla Dillon
Online Editor: Leoni Willis
Media: Julie-Ann Hedges
Sound Design: Franklin Road Audio
Photography: Reload Agency
Middlemore Burns consultant: Debbie Murray