Would you walk past or stop to help? A young boy foraging for food in a central city rubbish bin has captured the hearts and minds of millions of viewers around the world in a new recruitment drive campaign for the New Zealand Police, created by Ogilvy & Mather New Zealand. A series of five videos featuring real-life scenarios have been captured exploring issues Police Officers deal with daily including alcohol-related incidents, mental health, at risk youth and safety on our roads. In the first video, launched on Monday 21 March, a young actor in a busy city street is seen eating out of a rubbish bin. That video has now reached more than three million Facebook feeds, received more than 800,000 views and more than 30,000 likes, shares and comments since launched.
Media: Ambient
Category: Other
Client: New Zealand Police
Agency: Ogilvy & Mather New Zealand
Country: New Zealand
Director: oliver maisey
Executive Creative Director: Regan Grafton
Producer: Kate Rhodes
Producer: Phil Liefting
Creative Group Head: Darran Wong Kam
Senior Copywriter: Paul Hankinson
DoP: Simon Temple
Junior Creatives: Kieran Beck, Matthew Knight
Planning Director: Ben Fielding
General Manager: Christina Mossaidis
Account Manager: Joel Walden
Media Director: Denelle Joyce
Social Strategist: Mike Adly
Senior Designer: Danny Carlsen
Chief Digital Officer: Paul Pritchard
Digital Producer: Janine Johnston
Creative Technologist: Ajay Murthy
Studio: Dave Preece
BTS Filming & Retouching: Jamie Wright
Editor: Gonzalo Deza, Gary Sims
Post Supervision: Martin Spencer
Colour Grader: Ben Marshall
Music Composition: Liquid Studios
Ethnic Consultants: Michael Jones and Jade Te Uri Karaka