Media: Outdoor
Category: Other
URL: https://www.facebook.com/NZPoliceRecruitment/videos/1026303680752504/
Client: New Zealand Police
Agency: Ogilvy & Mather New Zealand
Production: Culture
Country: New Zealand
Director: Oliver Maisey
Executive Creative Director: Regan Grafton
Producer: Kate Rhodes
Creative Group Head: Darran Wong Kam
Senior Copywriter: Paul Hankinson
Digital Creative Director: Paul Pritchard
Junior Art Director: Keiren Beck
Junior Copywriter: Matthew Knight
Planner: Ben Feilding
General Manager: Christina Mossaidis
Music: Liquid Studios
Account manager: Joel Walden
Media Director: Denelle Joyce
Social Strategist: Mike Adly
Senior Designer: Danny Carlsen
Chief Digital Officer: Paul Pritchard
Digital Producer: Janine Johnston
Creative Technologist: Ajay Murthy
Studio: Dave Preece
BTS Filming & Retouching: Jamie Wright
Editor: Gonzalo Deza, Gary Sims
Post Supervision: Martin Spencer
Colour Grader: Ben Marshall
Ethnic Consultants: Michael Jones and Jade Te Uri Karaka
A man doubles over in pain on a street. Would you stop to help? This is the second video of the New Zealand Police campaign that aims at recruiting those who would and therefore possess the empathetic qualities needed in the job. The series by Ogilvy & Mather New Zealand explores real life scenarios that the Police deal with on a daily basis.Since launching this video via social media, there have been over 700,000 views and the campaign has featured widely in the media.