Media: Web Film
Category: Publications & media
Client: News Corp Australia
Agency: The Works Sydney
Production: News Corp Australia Creative Services
Country: Australia
Chief Marketing Officer: Tony Phillips
Executive Editor News360: Kathy Lipari
True Crime Australia Editor: Charles Miranda
Head of customer acquisition ＆ marketing: Emma Mahon
Published: July 2018
Synopsis:
News Corp Australia has launched True Crime Australia, the most definitive destination for true crime stories, leveraging the company's unparalleled network of investigative journalists and its breadth and depth of archival resources to meet Australia's increasing fascination with true crime stories while driving new masthead subscriptions and increasing subscriber engagement across the News Corp network. Supporting the launch of the new site and News Corp's true crime product offering will be a creative campaign, created by The Works Sydney, through all News Corp metro mastheads, 15 and 30 sec TV ads targeting crime programming; a digital marketing, social media and PR campaign and supporting editorial.