Category: Animation
Advertiser: NEWSTYLE
Product/Service: SELF-PROMOTION
Agency: NEWSTYLE
Production Company: NEWSTYLE, São Paulo, BRAZIL
Chief Creative Officer: Claudio Xavier
Creative Director: Thomas Tagliaferro
Copywriter: Paulo Vasconcellos
Art Director: Renato Borges
Agency Producer: Paula Valéria
Account Supervisor: Bruna Alonso
Director: Paulo Vasconcellos
Editor: Fernando Mielli
Animation: Fernando Mielli
Account Manager: Alice Coutinho
Cinematographer: Fernando Mielli
Account Manager: Alice Coutinho
Cinematographer: Fernando Mielli
English Description
Phonotrope Excited
Repetition creating an animation.
Claudio Xavier was for a second consecutive year named the Colunistas Award Promotional Marketing Executive of the Year. This repetition made the entire agency staff excited.
To honor him, we made a "homemade" video using a technique that harks back to the early days of animation, the Zoetrope, used in conjunction with a record player repeating the same pattern, creating a surprising animation. This repetition made Claudio very excited.
The video received the most applause at the awards. Later it was published online and on the agency's social networks.