Integrated production and software development company The Famous Group used the world's biggest sports spectacle Super Bowl XLVIII as a showcase for its new VIXI social entertainment and engagement platform, enabling 83,000 fans in attendance and millions worldwide to share their game day photos and tweets on giant video boards inside and outside the venue before and during the championship contest.VIXI allowed fans at the game and elsewhere to take photos and send tweets using the #SB48 hashtag and, after a moderation step, have the content displayed on the four 18â x 130â HD LED video boards inside MetLife Stadium and on pylon boards along outside walkways.
Category: Entertainment & leisure
Client: NFL
Agency: The Famous Group, California
Production: The Famous Group, Culver City, CA
Country: United States of America
Executive Creative Director: Greg Harvey
Creative Director: Hemu Karadkar
Producer: Annie Chen
Producer: Sofia Anjum
Designer: Spencer Dina
NFL Senior Vice President, Events: Frank Supovitz
NFL Director, Event Presentation: Sammy Choi
Executive Producer: Andrew Isaacson
Managing Director: David Kwan
Experiential Producer: Brandon Grabowski
Director of interactive: Michael Marina
Director of Digital Strategy: Sonya Cifuentes-Hiss
Lead Developer: Hayk Berzirganyan
Senior Developer: Brandon Fisch
Developer: Anthony Sherritt
Developer: Martin Hristoforov
UX Lead: Brittany Faix
UX Designer: Melissa Sweet