Client: NHS Blood and Transplant
Media: TV
Category: Public Interest, NGO
Agency: Engine Group
Geo: United Kingdom
Advertising Agency: Engine, London, UK
Creative Director: Jules Chalkley
Creatives: Tom Dixon, Jo Griffin
Agency Producer: Chantelle Bloom
Account Handlings: Richard Clarke, Aimhirin Brock, Annie Gallimore, Gemma Irvine
Director: Luke Jacobs
Production Company: Trailer Park
Production Company Producer: Kristina Neckel
Post Production / Animation: Absolute Post
Editor: Shaun Dyos
Sound Design: Munzie Thind / GCRS
Music: MassiveMusic
Published: August 2016
Around the world, As, Bs and Os are disappearing. This year blood donor organisations from 21 countries covering 1 billion people are coming together for our Missing Type campaign. We are asking everyone to 'drop' the letters of the main blood groups to show support for blood donation and register to give blood.